Life the universe and everything.  Fred is in the same shop now, and being talked in to buying two pairs of his "Team New-K-Wear" brand 'cool'.  They arne't terribly cool, but do you want to tell him that?
The poster is the mono campaign.  Here referring to a single rail, rather than a single molecular fibre, though those are undoubtably used in its construction.  The RA want to set one up locally.  Plot!
On an unrelated matter, I cannot draw foreshortening yet.  I will keep trying.  You will suffer.